首先，马克华菲选择快速变化的时尚服装是因为这一类的服装伴随这季节的更替

First of all, Mark Waffee chose fast-changing fashion clothing because this type of clothing is accompanied by the change of the season and the passage of time, and the needs of its customers will also change accordingly. The customer's consumption behavior has the characteristics of repeated many times, and the customer's requirements for product quality are relatively low, but the customer prefers fashionable and novel styles. The market for this type of clothing is huge. Mark Wafi can have more room to play his advantages in a huge market. <br>Secondly, Mark Wafi chose casual clothing as the main field of attack. This type of apparel is common clothing worn by consumers every day, so consumers have relatively high requirements on the style of clothing, but they do not care about whether it has special performance or function, and there are certain requirements for product quality, but they are not harsh. Therefore, enterprises can meet customer requirements at a relatively low cost. <br>Finally, the young and middle-aged people selected by Mark Wafi as their target customer groups, especially focusing on young consumers aged 18 to 30. Young consumers are more sensitive to the fashion trend of clothing and like fast-changing clothing styles. They also need more different styles of clothing because of many social activities. Children ’s clothing is mostly determined by their young parents, so basically the actual consumer group is young and middle-aged. Generally speaking, the young and middle-aged people are the main consumption force of the whole society, but their consumption level is at a medium level, and they have a certain sensitivity to prices.

首先，马克华菲选择快速变化的时尚服装是因为这一类的服装伴随这季节的更替和时间的推移，其顾客的需求也会产生相应的快速变化。顾客的消费行为具有多次重复的特点，顾客对于产品品质的要求也相对不高，但是顾客更加偏好时尚新颖的款式。这类服装的市场非常巨大。马克华菲可以在巨大的市场中拥有更多发挥自身优势的空间。<br>其次，马克华菲选择休闲服装作为主攻领域。这一类服装都是消费者日常穿着的普通服饰，所以消费者对于服装的款式的要求比较高，而对于其是否有特殊性能或者功能并不关心，对于产品质量有一定的要求，但是并不苛刻。因此，企业可以用相对较低的成本满足顾客的要求。<br>最后，马克华菲选定的中青年人为其目标顾客群体，尤其侧重年龄在18至30岁的年轻消费者。年轻消费者对于服装的流行趋势比较敏感，喜欢快速变化的服装款式，也因为有很多交际活动而需要更多不同款式的服装。儿童消费者的服装大多由他们的年轻父母们确定，所以基本上实际的消费群体就是中青年。总提上来说，中青年是整个社会的消费主力，但是他们的消费水平又处于中等水平，对价格有一定的敏感性

First of all, mark Huafei chooses fast-changing fashion clothes because with the change of the season and the passage of time, the needs of his customers will also change rapidly. The customer's consumption behavior has the characteristics of repeated times, and the customer's requirements for product quality are relatively low, but customers prefer fashionable and novel styles. The market for this kind of clothing is huge. McAfee can have more space to play its own advantages in the huge market.<br>Secondly, mark Huafei chose leisure clothing as his main field. This kind of clothing is the ordinary clothing that consumers wear everyday, so consumers have higher requirements for the style of clothing, and they don't care whether it has special performance or function, and they have certain requirements for product quality, but they are not strict. Therefore, enterprises can meet customers' requirements with relatively low cost.<br>Finally, the young and middle-aged people chosen by McAfee are the target customers, especially the young consumers aged 18-30. Young consumers are more sensitive to fashion trends. They like fast changing fashion styles. They also need more different styles of clothing because of many social activities. Children's clothing is mostly determined by their young parents, so the basic actual consumer group is young and middle-aged. Generally speaking, young and middle-aged people are the main consumers of the whole society, but their consumption level is in the middle level, and they are sensitive to price