4. 从百度的失败处理我们所吸取的教训： 谨慎使用否认策略：百度在事

4. Lessons learned from Baidu ’s failure to deal with: <br> Use the denial strategy with caution: Baidu immediately adopted the denial strategy after the incident, and then <br> When the enterprise organization is determined to be responsible for the crisis, it should sincerely apologize ( In the whole crisis event, Baidu has never expressed apologies to the parties, their families and the public) <br> Organizations that have experienced a crisis event in the short term and received negative evaluations should be careful to emphasize the positive image strategy of the organization to prevent anger from the public. <br> Baidu should rectify the search engine and assume social responsibility even after correcting errors after the incident. However, in the years after the incident, Baidu's chaos remained, and the corporate image was not reshaped after the crisis.

4. Lessons learned from Baidu's failure to deal with:<br>Use denial strategy with caution: Baidu immediately adopted a denial strategy after the incident, and then<br>When a business organization is found to be responsible for a crisis incident, it should sincerely apologize (Baidu has never apologized to the parties and their families or the public throughout the crisis)<br>Organizations that experience crisis events in the short term and receive negative reviews should be careful to use strategies that emphasize the organization's positive image to prevent public anger at them<br>Baidu should be in the event of an event, even if the correction of errors, rectify the search engine, assume social responsibility. However, in the years after the incident, Baidu's image has not been reshaped in the wake of the crisis.

4. What we learned from Baidu's failure handling:<br>Careful use of denial strategy: Baidu immediately adopted denial strategy after the incident, and then<br>When the enterprise organization is deemed to be responsible for the crisis event, it shall sincerely apologize (in the whole crisis event, Baidu has never expressed its apology to the parties, their families and the public)<br>Organizations that have experienced crisis events and received negative evaluation in a short period of time should carefully use strategies that emphasize the positive image of the organization, so as to prevent the public from getting angry with it<br>After the incident, baidu should correct the mistakes, rectify the search engine and take social responsibility. However, in the years after the incident, Baidu's image is still chaotic, and the corporate image has not been reshaped after the crisis.<br>