当今，商业摄影从简单的表现广告创意的视觉语言，上升到了创意本身的高度。

Today, commercial photography creative performance from simple visual language, up to the height of creativity itself. Color design is part of the creative, no color design, there is no colorful visual enjoyment. Color design for commercial photography terms is essential. This article focuses on the practical application of different colors and different types of performance of commercial photography product features, how to look at the characteristics of the product expressed in different colors, combined with the creative approach, both to express the meaning of commercial photography letting the viewer can not clear, there is Research continues ideas and interests. Therefore, commercial photography or without good ideas, whether accurate color design performance, decided to become a key commercial success of the work.

Today, commercial photography has risen from a simple visual language of advertising ideas to the height of the idea itself. Color design is part of the creativity, no color design, there is no colorful visual enjoyment. Color design is essential for commercial photography. This paper focuses on the analysis of different color types of commercial photography product characteristics of the actual use and different performance, see how the characteristics of the product with different colors expressed, combined with creative methods, both to express the meaning of commercial photography and so that the viewer can not see at a glance, there are ideas and interests to study. Therefore, whether commercial photography has good creativity, color design performance is accurate, become the key to determine the success or failure of commercial works.

Nowadays, commercial photography has risen from the simple visual language of advertising creativity to the height of creativity itself. Color design is a part of creativity. Without color design, there will be no colorful visual enjoyment. Color design is essential for commercial photography. This paper focuses on the analysis of the actual application and different performance of different color types on the characteristics of commercial photography products, to see how the characteristics of products can be expressed in different colors. Combined with creative techniques, it can not only express the meaning of commercial photography, but also make the viewer not clear at a glance, and have the idea and interest of research. Therefore, whether the commercial photography has good creativity and whether the color design performance is accurate has become the key to determine the success or failure of commercial advertising works.