Word-of-mouth marketing refers to the efforts of enterprises to make consumers through the exchanges between their friends and family to their product information, brand dissemination. This kind of marketing is characterized by high success rate, strong credibility, this kind of word-of-mouth communication as the way of marketing, called word-of-mouth marketing. From the practical level of enterprise marketing analysis, word-of-mouth marketing is the use of all kinds of effective means, triggering the enterprise's customers to its products, services and the overall image of the enterprise to talk about and exchange, and encourage customers to their surrounding groups to introduce and recommend the marketing methods and processes.
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