According to the investigation, at present, most amateur table tennis clubs in Chengdu use marketing methods are mainly flyers, posters, there are individual clubs to set up a special website, but the site construction and operation level is very limited. On the whole, the marketing methods of Chengdu Amateur Table Tennis Club are more traditional and backward. The reason for this situation, on the one hand, is the majority of operators lack of economic capacity, on the other hand, many individual merchants are not familiar with the current trend of publicity (such as WeChat and other media) is not familiar with and trust, and the effectiveness of publicity can not be short-term, operators lack a long-term vision to invest in this area. However, at present, the traditional marketing means can not serve the table tennis club this emerging market, publicity efforts failed to keep up with the times and the pace of the development of the club, so that some potential customers lost, affecting the club's profits and development
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