Jiajue supermarket has a large consumer group. What the supermarket needs to do is to meet the needs of each customer, properly deal with the problems of product quality and other services of customers, maintain the relationship with consumers, and improve the perceived value of customers, so as to achieve its own development. With the change of consumer demand, jiajue should strive to achieve the upgrading of business, to meet the needs of convenience and quality consumption. Provides detailed value-added services, increasing the economy and in-depth understanding of consumer information. To realize the value-added of customer value is a win-win way for enterprises and consumers.