Also, please include the following information: Event or date it goes up Article # and Value Icon usage (NEW, Exclusive, New Lower Price, Special Buy, LowPrice Guarantee) MUST be approved by your Merchant/Merchant Assistant. A Value Callout claim must be supported by documented facts. Refer to Page 22 forValue Callout guidelines. ALL HEADERS THAT CHANGE BETWEEN APPROVAL AND PRINT MUST BERESUBMITTED. This includes updates to the Article Number and/or Product Images.