目前看，客户挖掘应是公司当下网络营销的主要方向，即通过网络推广，获取用

At present, customer mining should be the main direction of the company's current online marketing, that is, to obtain user traffic through online promotion, and then guide potential customers to open accounts. In the past, search engines have always been the main promotion method of various branches and achieved good results. However, under the new situation of Internet development, further attention should be paid to the integrated marketing channels of mobile Internet and O2O (online to offline). <br>In the mobile Internet, search engines are no longer the main entrance for users, but instead are the APP application market and various super APP platforms. It is recommended to attach great importance to the marketing potential of super APP platforms such as WeChat, use various methods to promote Internet wealth management products and services, and fully tap potential mobile Internet customers. <br>In terms of O2O, the use of new technologies such as QR codes to connect online and offline marketing has become a new marketing trend. Two-dimensional codes can carry wealth management product information, preferential promotion information, website information, business card information, etc., and can also be easily scanned and decoded through a mobile phone, with a wide range of applications. Therefore, create personalized and practical two-dimensional code business cards, send electronic two-dimensional code discount information through short MMS, print two-dimensional codes of wealth management products on promotional materials to realize scanning purchases, and post event two-dimensional codes in prominent locations in the business hall, etc., Both can produce good marketing effects.

目前看，客户挖掘应是公司当下网络营销的主要方向，即通过网络推广，获取用户流量，进而引导潜在客户开户。 过去，搜索引擎一直是各分公司主打的推广方式，实现了较好的效果。但在互联网发展的新形势下，应该进一步关注移动互联网及O2O（线上对线下）的一体化营销渠道。在移动互联网方面，搜索引擎不再是用户的主要入口，取而代之的是APP应用市场及各类超级APP平台。建议高度重视微信等超级APP平台的营销潜力，运用多种方式进行互联网理财产品与服务的推广，充分挖掘移动互联网潜在客户。在O2O方面，借助二维码等新技术进行线上线下营销对接已成为新的营销趋势。二维码可以承载理财产品信息、优惠促销信息、网站信息、名片信息等，也可以很方便地通过手机进行扫描解码，应用范围十分广泛。因此，打造个性又实用的二维码名片，通过短彩信发送电子二维码优惠信息，在宣传品上印制理财产品二维码实现扫描购买，在营业大厅显著位置张贴活动二维码等，都可产生良好的营销效果。<br>

At present, customer mining should be the main direction of the company's current network marketing, that is, to obtain user traffic through network promotion, and then guide potential customers to open accounts. In the past, search engine has been the main promotion method of each branch, and achieved good results. However, under the new situation of Internet development, we should pay more attention to the integrated marketing channels of mobile Internet and O2O.In terms of mobile Internet, search engines are no longer the main entrance for users, but instead are APP application market and various super APP platforms. It is suggested that we should attach great importance to the marketing potential of super APP platforms such as WeChat, promote Internet wealth management products and services in various ways, and fully tap the potential customers of mobile Internet.In O2O, it has become a new marketing trend to connect online and offline marketing with new technologies such as QR code. Two-dimensional code can carry wealth management product information, preferential promotion information, website information, business card information, etc., and can also be easily scanned and decoded by mobile phone, which has a wide range of applications. Therefore, creating personalized and practical two-dimensional code business cards, sending electronic two-dimensional code preferential information through short multimedia messages, printing two-dimensional codes of wealth management products on promotional materials to realize scanning purchase, and posting activity two-dimensional codes in prominent positions in business halls can all produce good marketing effects.