The Licensee specifically understands and agrees that no rights are granted herein with respect to the logo or trademark of the Licensor, or any other trademark(s), logo(s) or copyrights owned by the Licensor other than those specifically set forth above in the Licensed Program(s) and the Licensed Program(s) Materials. It is further understood that all rights in and to those properties are reserved exclusively to Licensor for its use and/or licensing as it deems appropriate to third party(s) of its choice.