(4) online promotion lacks strength

（4）网上促销力度<br>不足吉家悦的网上促销主要与店铺的促销有关，即每个店铺的最新促销信息的显示。它并不受在线产品促销的支配，但主要在促进最近的活动中发挥作用。这里提到的网络推广具有一对一服务和面向消费者需求的特点。除了用作企业广告外，它还是探索潜在客户的最佳渠道。但是，在线促销基本上是被动的，因此如何吸引消费者上网并为产品信息提供价值激励是企业面临的主要挑战。

(4) online promotion lacks strength<br>Jijiayue's online promotion is mainly related to the promotion of stores, that is, the display of the latest promotion information of each store. It is not dominated by online product promotion, but mainly plays a role in promoting the recent activities. The network promotion mentioned here has the characteristics of one-to-one service and consumer demand orientation. In addition to serving as enterprise advertisement, it is also the best channel to explore potential customers. However, online promotion is basically passive, so how to attract consumers to go online and provide product information with value incentives is a major challenge for enterprises.

（4） 网络推广乏力<br>季家悦的网上促销主要与门店的促销有关，即展示每家门店的最新促销信息。它并不是以网上产品推广为主，而是主要起到促进近期活动的作用。这里提到的网络推广具有一对一服务、以消费者需求为导向的特点。除了做企业广告外，也是发掘潜在客户的最佳渠道。然而，网络促销基本上是被动的，如何吸引消费者上网，为产品信息提供价值激励是企业面临的一大挑战。