This can be said to look at the essence through the phenomenon. The questionnaire shows that the employees are not clear about the future development direction of Qiyi Coal Company. The essence of the problem is that the company itself does not have a clear development direction. There is only a broad and vague corporate culture atmosphere, and there is no clear and distinctive core value of the company itself. This is also why many mass-market companies cannot stand out among similar companies. one of the reasons. The problem directly caused by this nature is that the employees of the company do not understand how the company will develop in the future, so they cannot integrate their own values into the company's values, which results in the inherent motivational effect of the corporate culture not being reflected. The development direction of an enterprise and its core values should be complementary to each other. It is not advisable to blindly build an enterprise value without characteristics and goals. Therefore, it is very important and necessary to correctly recognize the development direction of an enterprise. There is only a broad and vague corporate cultural atmosphere, and there is no clear and distinctive core value of an enterprise itself. This is one of the reasons why many mass-owned enterprises cannot stand out among similar enterprises. The problem directly caused by this nature is that the employees of the company do not understand the development direction of the company, so they cannot integrate their own values into the company's values, which leads to the inability to reflect the intrinsic motivational effect of the corporate culture.