在啤酒行业总产量停滞增长的业态下，精酿啤酒整体以每年40%的复合增长率

Under the stagnant growth of the total output of the beer industry, craft beer as a whole is rising at a compound annual growth rate of 40%. From the current 1% of the industry to 3% in the future, the production of the craft beer market has stagnated growth As a result, the overall craft beer industry has shown an upward trend at a compound annual growth rate of 40%. From the current 1% share of the industry to 3% in the future, the craft beer market still has room for growth. According to market statistics, more than 5,000 craft brewing brands have entered the battlefield. At the same time, capital venture capital and industry giants have poured in to support them. Through channel resources, brand mergers and acquisitions, and business model shaping, they are all trying to gain a foothold in the market. . <br><br>The target consumers of beer are concentrated in the 18-35 years old, with high quality requirements, and as people’s health awareness increases, the demand for “drink less but drink better” becomes stronger. <br><br>A major feature of craft beer is high alcohol and high malt concentration. According to market research, the alcohol concentration of craft beer is generally 4 degrees and above, and the malt concentration is above 10 degrees, which is at least 2 degrees higher than mainstream beer. At the same time, 250/330ml packaging is mainstream. On some occasions, craft beer replaced beverages and liquor and became the new favorite of socializing.

In the beer industry's total output stagnating growth of the industry, craft beer as a whole with a compound annual growth rate of 40% showed a counter-trend upward, from the current industry 1% to the future 3% of the range span, craft beer market output stagnation growth of the industry, craft beer as a whole with a compound annual growth rate of 40% showed a negative trend, from the current industry 1% to the next 3% of the range span, craft beer market still has room for growth. According to market statistics, at present more than 5000 craft brands have entered the battlefield, while capital venture capital and industry giants poured into the holding, through channel resources, brand mergers and acquisitions, as well as business model shaping and other ways, are trying to occupy a place in the market.<br><br>Beer target consumers are concentrated in the 18-35 age group, with high quality requirements, and as people's health awareness increases, the need to "drink less but drink well" is stronger.<br><br>A major feature of craft beer is its high alcohol and malt concentration. According to market research, craft beer alcohol concentration is generally 4 degrees and above, malt concentration is more than 10 degrees, higher than mainstream beer at least 2 degrees. At the same time, 250/330ml packaging mainstream. On some occasions, craft beer has become a social favorite instead of drinks and liquor.

Under the situation of stagnant growth of the total output of the beer industry, the overall growth rate of craft beer is 40% per year, and the interval span is from 1% of the industry to 3% in the future. Under the situation of stagnant growth of the production of craft beer market, the overall growth rate of craft beer is 40% per year, and the interval span is from 1% of the industry to 3% in the future There is still room for growth in the brewing market. According to market statistics, at present, more than 5000 fine brewing brands have entered the battlefield. At the same time, capital venture capital and industry giants have poured into the market. They are trying to occupy a place in the market through channel resources, brand mergers and acquisitions, and business model building.<br>Beer target consumers are concentrated in 18-35 years old, with high quality requirements, and with the improvement of people's health awareness, "drink less but drink better" demand is more intense.<br>One of the characteristics of craft beer is high alcohol and malt concentration. According to market research, the alcohol concentration of craft beer is generally 4 degrees or above, the malt concentration is above 10 degrees, which is at least 2 degrees higher than that of mainstream beer. At the same time, 250 / 330ml packaging is the mainstream. In some cases, brewing beer instead of beverages and Baijiu has become a new favorite.<br>