The second is to emphasize the mark

The second is to emphasize the market demand orientation, focus on strengthening the cigarette consumption base, the initial results of brand cultivation. The brand cultivation mode has been continuously optimized. The mode of brand cultivation between industry and commerce has shifted from simple publicity and extensive delivery to intensive farming and phased expansion in the regional market, thus realizing the transformation of the brand cultivation mode and strategy. In brand cultivation mode transformation, driven by growth, emphasizing both new cigarette and focus on the potential mining specifications of consumption, but also to the king pin of good market foundation, sales of large size of the market maintenance, avoid breeding work "one size fits all" market segment, regardless of the jurisdiction problem such as difference, give full consideration to the differences of regional consumer groups, formed as a whole the focus, the cultivation mode of both differences. Therefore, the brand cultivation effect can be highlighted, some key brands kingpin specifications continue to grow against the trend; A number of new cigarette specifications gradually established the consumption base and continued to grow; The market of fine tobacco develops rapidly, the leading specifications continue to maintain high growth, and the sales volume of new product specifications increases rapidly.