Domestic research on tourism brands

Domestic research on tourism brands is still in its infancy, and these studies mainly extend and deduce from the research on brands, there is not much profound and authoritative research on tourism brands. Of central city tourism brand research content is relatively rich, existing research is mostly about specific tourism brand to a city tourism brand research, often in "so-and-so city" tries to build up the form of "so-and-so brand", just stay on the description of the urban tourism brand, without in-depth theoretical refining, the lack of a theoretical expression is applicable to many scenic spots. To travel brand communication strategy involves less, even if involves slightly, is also dabbled in