Through the case study of shenzhen local talents, we found that the following points can be targeted and employee motivation.1. Can encourage well-qualified employees to invest in intellectual property, stock options and other incentives.2. All people need to be respected. Once employees gain a sense of respect in the organization, they will have an affinity and a sense of belonging, and be willing to work hard for the goals of the organization.3. The behavioral science generated by the enterprise and family atmosphere enables people to have kinship and centripetal force, and employees to obtain spiritual and material benefits.4, should pay attention to how to employ people, but also from the actual development direction of the enterprise, focus on training talents. No matter how good the talents are, they need to constantly improve themselves in the specific corporate environment and cultural atmosphere.In a word, small and medium-sized enterprises should set up the concept of equality, regard every employee as a considerate and emotional individual, respect the personality of employees, fully trust employees, understand employees, respect employees' opinions and treat others fairly. Only in this way can enterprises form a sense of belonging and a common community of common destiny between enterprises and employees.