Prahalad and others to create value from the customer's point of view to participate in proposed business may be expanding customer interaction with other aspects in addition to sales and service.
Prahalad et al. suggest that companies can expand their interactions with customers beyond sales and service from the perspective of customer engagement value creation.
Prahalad and others suggest that enterprises can expand their interaction with customers to other aspects besides sales and service from the perspective of customer participation in value co creation.<br>