Accurate positioning. Spring Airlines is positioned as a "low-cost" low-cost airline. Its target customers are mainly price sensitive business passengers, self paid customers and retail investors. Its goal is to provide these customers with high-quality and convenient air travel services, which has been widely recognized by the target customers. In this regard, Spring Airlines should strive to learn from the advanced low-cost airlines in Europe and the United States, and strive to make a greater breakthrough in electronic ticket service, which can also save more costs for Spring Airlines. However, it should be noted that the low-cost operation of Spring Airlines is not lower than the cost operation. Not all the tickets of Spring Airlines are sold at ultra-low prices, only some of the seats.