The second is storage difficulty. The product is a fermented milk beverage that contains active bacteria at low temperatures. However, if the temperature increases, the bacteria will eventually become inactive, which will make the taste sour. This is because when the temperature drops, the bacteria will start to produce lactic acid. Therefore, the refrigerator is necessary. However, consumers without a refrigerator will find it to be a problem. By the way, this will also cause storage difficulties for retailers with no storage capacity, because they still need to keep products of other brands. This will result in unbalanced inventory of outlets at different times. This problem will also affect the purchase intention of consumers without refrigerators.
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