Retailers and suppliers must recogn

Retailers and suppliers must recognize the shopping patterns of different shopper segments, which are sometimes selected at the level of behavior variables such as shopping opportunity (Kotler et al., 2007; George, 2012). The shopping missions of different targeted shopper groups, as well as the way in which these missions would be actualized (place, time, expectations, stimuli, etc.), should be defined. Understanding the nature of a specific natural need and making shopping decisions in the targeted shopper segment becomes the main preoccupation of the retailers and suppliers that apply shopper marketing.In the following text, main literature review findings on shopping marketing will be explained.In addition, research methodology, research results and its discussion will be presented.