Taobao live broadcast is not only a way of content operation, but also a process of intensive cultivation and accumulation. The analysis of data in Taobao live broadcast room is the core to support the growth of content operation. It introduces controlling data fans and guiding traffic, which is what some waist and head businesses need to focus on after the live broadcast enters the growth stage. To optimize and improve the live studio and create its own high-quality live platform, we need to dig deep into data.