The innovation of this research lie

The innovation of this research lies in taking Internet evaluation as the information source, which proves that the inner expectation has a direct or indirect influence on the purchase intention of Internet evaluation audience. The discovery of the intermediary role of inner expectation not only enriches the study of the influence mechanism of Internet evaluation on the choice intention of monuments, but also explains the reasons for the positive and negative uncertainty of Internet evaluation. The purpose of this study is to enhance the importance of the grid and inner expectations. On the one hand, it is required that the tourism destination management department strengthen the supervision and correct guidance of Internet evaluation, communicate and solve the negative word-of-mouth problem of tourist destination network in a timely manner, and on the other hand, explore the focus and dynamic changes that tourists expect in the interaction of online social platforms to promote the upgrading and development of tourism. The results provide useful guidance for the promotion and development of tourist destinations and the formulation of marketing strategies.