With the rapid development of tourism, the homogenization of scenic spots has become more and more serious. Many urban tourism development projects only focus on immediate interests, lose their own cultural foundation, and ignore their own characteristics. Therefore, it is common to see the environmental damage caused by over exploitation. In order to find out the main factors of environmental damage and the measures to respond to the strategy of sustainable development, this paper takes Wenfeng ancient street in Hechuan as an example, analyzes and studies the current situation of tourism resources development, sustainable development measures and environmental problems of Wenfeng ancient street through field visits. In order to develop tourism, we must combine tourism resources with ecological environment protection, conform to the principle of giving priority to protection and paying equal attention to development and protection.<br>Key words: Wenfeng ancient street; sustainable development; environmental protection; tourism resources<br>
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