摘 要乘务员作为航空公司服务体系中的重要组成部分，其自身规范的乘务礼仪

Summary <br><br>crew airline service as an important part of the system, its own norms of etiquette crew to build a very important impact on the overall brand airline services. Based on this, this article takes the importance of standardized cabin etiquette for building airline brand services as the research focus, analyzes the current status of cabin attendant etiquette and the specific impact on airline brand building, and finally focuses on the importance of standard cabin etiquette Explore with the countermeasures, and strive to truly improve the service etiquette of the flight attendants, prompting them to form a certain standard of flight attendant etiquette. <br><br>Keywords: Cabin etiquette; airlines; brand services; problems and countermeasures

摘 要<br><br>乘务员作为航空公司服务体系中的重要组成部分，其自身规范的乘务礼仪对航空公司整体品牌服务的打造具有十分重要的影响。基于此，本文以规范的乘务礼仪对打造航空公司品牌服务的重要意义作为研究重点，围绕当前乘务员乘务礼仪的现状以及对航空公司品牌打造的具体影响加以分析，最终着重针对规范乘务礼仪的重要性与对策进行探究，力求真正完善乘务员的服务礼仪，促使其形成一定规范的乘务礼仪。<br><br>关键词：乘务礼仪；航空公司；品牌服务；问题与对策

Summary<br>As an important part of the airline service system, steward's own standard steward etiquette has a very important impact on the overall brand service of the airline. Based on this, this paper focuses on the significance of standardized stewardess etiquette to the brand service of airlines, analyzes the current situation of stewardess etiquette and the specific impact on the brand building of airlines, and finally focuses on the importance and Countermeasures of standardized stewardess etiquette, so as to truly improve the stewardess service etiquette and promote its formation A certain standard of crew etiquette.<br>Key words: crew etiquette; airlines; brand service; problems and Countermeasures<br>