Design research and development department in the product production research in the early stage of the interaction with consumers not in-depth not thorough, the product designed later is likely to not meet the real needs of consumers, the supply of goods may not be able to reach sales soon in the sales link, inventory turnover speed will be affected, the late lead to backlog, had to low cost sales, resulting in rising costs, profit margins reduced, thus affecting the use of working capital.
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