The first consideration is what the

The first consideration is what the aim of the event is: to launch a new product, to develop awareness of the company's mission, to build relationships with new clients or just to than existing ones for their continued custom. (12) For the latter you won't necessarily have to spend excessively to get it right, but you will have to think about what will make the event memorable. Audience participation is generally a good way to achieve this, for example giving a theme to the event, such as a 1970s disco or a Hawaiian evening. (13) It may also put some under pressure, making them feel that they will have to dance like John Travolta or to rely more on their wallet than their imagination to make their costume. (14)An alternative is simply to give them a treat by taking themA. This will get the participants more involved and help to 'break the ice' if people don't know each other well, but be careful.B. An example of this would be a golf tournament or a football match.C. The first two are more like presentations and will mean putting on a show to impress.D. Staff parties, on the other hand, are much less stressful because the consequences of failure are not so damaging.E. A speaker may not turn up, a piece of vital equipment may fail, the invitation may give the wrong date.F. Done badly, the company may end up looking cheesy, disorganised or even cheap.G. The result is good publicity and an enhanced image for the company.H. The balance is a difficult one and it all depends on the skill of the organiser in the planning and publicizing of the event, so the guests feel at ease.