随市场经济的快速的发展，VI这个行业的设计在品牌和企业中的重要性也越来

With the rapid development of the market economy, the design of the VI industry has become more and more important in brands and enterprises. VI design is a rich and widely used in my professional visual communication design. It is also very important for the consolidation of the brand concept. For a large part, the culture or image it conveys is to enhance our awareness of a brand and enhance the visibility of the company; the quality of the brand plays an important role in the influence and prestige of a company. The role of. Therefore, to establish a good VI, you need to achieve purpose through characteristics, business, advertising media, market development, and cultural communication. VI Design conveys the concept to the masses by visually arranging graphics, text, cultural elements, colors, and so on. <br>This paper first introduces the development of brand and market economy, and then the design and application of VI. After passing the memory of the brand concept through media communication, it conducts investigations on a wide range of brands and recognizes VI. Analyze knowledge and brand influence. <br>This article uses the designer's inspiration or platform technology and traditional cultural design to realize the process from the initial drafting to the initial formation, modification of the design, adding its own unique ideas and characteristics, appropriate modification and adjustment of the brand recognition, and completion of the coloring effect. Simplified, the final finished product is complete and satisfactory results. <br>In terms of design, areas that need improvement, brand concept, market perception, and the masses’ perception of a brand, do a data survey, including misapprehension of misappropriation, misconceptions of pirated copying, and reference to the online atlas design. Leave it as a design point for yourself, the brand's development speed in the market economy.

With the rapid development of market economy, VI industry design in the brand and enterprise is also increasingly important, VI design is my professional visual communication design widely used in the consolidation of brand concepts, but also an important part, it conveys a good culture, image is also in enhancing our awareness of a brand, enhance the well-known enterprises; Therefore, to establish a good VI needs to achieve the goal through characteristics, business, advertising media, development of the market, cultural communication, VI Design through visually reasonable arrangement of graphics, text, cultural elements, colors and so on to pass the concept to the masses.<br>This paper first introduces the development of brand and market economy, and then the design and application of VI, in the concept of brand through the memory point of media communication, for a wide variety of brands to do research, for VI's cognition and brand impact analysis.<br>In this paper, the designer's inspiration or platform technology, traditional cultural design, from the beginning of the draft to the initial formation, modify the design, add their own unique idea characteristics, the awareness of the brand appropriate modification and adjustment, complete coloring effect, complex from simple, the final finished product completion degree and satisfactory effect.<br>Design needs to improve the place, brand concept, market awareness, the public for a brand's awareness to do data survey, including misappropriation of misperceptions, piracy copy of the wrong idea, reference to the online atlas design can be left as a design point of their own, the brand in the market economic development speed.

With the rapid development of market economy, the design of VI industry is becoming more and more important in the brand and enterprise. VI design is widely used in our professional visual communication design. It is also a very important part to consolidate the brand concept. The culture and image it conveys is to enhance our cognition of a brand and enhance the popularity of the enterprise The quality of a brand plays an important role in a company's influence and reputation. Therefore, to establish a good VI, we need to achieve the goal through the characteristics, business, advertising media, market development and cultural communication. VI design transmits the concept to the masses through the reasonable visual layout of graphics, words, cultural elements and colors.<br>This paper first introduces the development of brand and market economy, and then is the design and application of VI, in the concept of brand through the memory of the existence of media communication; for a wide range of brands to do a survey, for VI cognition and brand influence to make an analysis.<br>Based on the designer's inspiration or platform technology and traditional culture design, this paper realizes from the initial draft to the initial formation, modification of the design, adding their own unique ideas and characteristics, appropriate modification and adjustment of brand cognition, completion of coloring effect, simplification of complexity, completion of the final product and satisfactory effect.<br>Design needs to be improved, brand concept, market awareness, public awareness of a brand to do data survey, including misappropriation of the wrong perception, pirated copy of the wrong idea, refer to the online atlas design, can keep good as a design point, the brand in the market economy development speed.<br>