Booms and Bitner have added three P

Booms and Bitner have added three Ps to their original 4P (Product, Price, Promotion, Channel) marketing mix: It includes seven elements such as products, prices, channels, promotions, people, tangible displays, and service processes.1, People: All people, directly or indirectly, are involved in the consumption process of a particular service, which is an important view of the 7P marketing mix. Knowledge workers, white-collar employees, managers, and some consumers often add extra value to the supply of existing social total products or services.2. Process: Services are achieved through specific procedures, mechanisms, and activities (ie, consumer management processes) and are an important element of marketing strategy.3. Physical evidence: Includes environment, useful equipment and effective instruction. An exhibition of a product or service itself, even if promoted, can be interpreted as being closer to the customer. The importance of tangible display is to get clues that customers can reach and experience the quality of service they provide. Therefore, the best service is that you can't touch anything with tangible services.7Ps Core1, reveals the importance of employee participation throughout the marketing campaign. A company's employees are the body of the company's organization, and everything that each employee does is part of the customer's sentiment towards the company's services and has a certain impact on the company's image. All employees must actively participate in the management decisions of the company and truly exercise their ownership.2. Enterprises focus on the entire process of servicing users, and through interactive communication, this process allows customers to become participants in the service marketing process and timely improve services that meet their expectations. You need to understand the customer's feelings in. Corporate marketing is a process of division of labor and cooperation between internal departments, as marketing is an activity with cooperation between departments and the participation of all staff, and effective division of labor and cooperation between departments is the basic guarantee of marketing activities. You also need to pay attention to the management of.The difference between 4P and 7P is mainly seen in the latter three Ps of 7P. Overall, 4P focuses on early marketing for products and is the basis of physical marketing, and 7P is the basis of service marketing, focusing on the post-service marketing focus for non-product services.From the perspective of the marketing process. 4P focuses on macro-level processes from product birth to pricing. The product then finally reaches the consumer through marketing channels and promotions. Such a process is crude and does not take into account the details of the marketing process. In contrast, 7P adds microelements at these macro levels and begins to focus on some details of the marketing process. So it's more detailed and specific than 4P. This takes into account customer latency at the time of purchase. The customer's own consumption knowledge, and the customer's demands on the people they come into contact with during the consumption process.From a standing standpoint, 4P is proposed from a corporate perspective, and 7P is leaning toward consumers. This aspect of business is often fatal, ignoring some of the customer's needs. 7P completes this neglected enterprise, but at least it's not perfect for the enterprise: customer needs cannot be ignored.For marketers, the 4P portfolio focuses on selling products, and the 7P portfolio focuses on persuading customers. 4P focuses on marketing strategy, while 7P pays more attention to pull strategy.