Strategic IssuesAs Marianna and Bra

Strategic IssuesAs Marianna and Bradley walked into Brunswick’s office, he was still pondering the report. “Grab a seat,” he grunted. They knew they were going to have a long day. Brunswick quickly briefed them on why he had summoned them, and they all immediately dove into a spirited discussion. Brunswick pointed out that BDI would need to be properly structured to deal with the recession and the reality of today’s market. “We need to be well-positioned for growth as the market stabilizes,” he said. To meet this challenge, BDI must evaluate a number of alternative options. Some of the possible options might include expanding current systems and, when necessary, developing new systems that interface with suppliers, customers, and commercial transportation resources to gain total asset visibility.Before making any investment decision, Brunswick reminded them that BDI would have to evaluate any new capital requirements, as well as the expected contribution to the company’s bottom line and market share, that any option might provide. Exhibit 1 shows the income statement for the current year.