Wholesaling used cars involved selling, to a third party, cars that had been taken as “trade-ins” when a customer bought a new car. One person managed used car sales for the entire dealership. If the used car manager felt that the “trade-in” either did not match the dealership’s image, or would take too long to sell on the lot, he or she would offer it to a wholesaler. The wholesaler would find another buyer, usually a used car dealer. Often, these cars would eventually be sold at auction. When reselling these cars, the used car manager would always attempt to secure a price that at least equaled what the dealer had paid to the customer.