(1) There are many types of goods in the online store, and there is no restriction on the business area of the store. It can contain various products at home and abroad, fully embodies the advantages of the network without geographical. In a traditional store, no matter how large the store space is, the goods it can hold are limited; for the network, it is a display platform for goods, a virtual space, as long as there are goods, you can pass The online platform can display all famous brands in the world. (2) There is no time limit for online shopping. As an online store, it can be opened to customers 24 hours, as long as users log in to the website at the required time, they can choose the goods they need. In traditional shops, most consumers are subject to business hours. (3) Low shopping cost. For online product purchasers, they can select and compare products from different companies, as long as they log in to different websites or select different channels, it can be completed in a short time, and can be directly delivered by the merchant, eliminating traditional shopping. The hard work of Zhongzhou Che Lawton greatly reduced time and cost. For traditional shopping, this is unattainable. (4) The online store has a small inventory and a low fund backlog. Many commodities in online stores are generally deployed after customers place orders, and do not require a lot of inventory, thereby reducing the backlog of funds. Because in online shopping, merchants can use the time difference between the time the consumer places the order and distributes the goods to carry out the deployment of goods, while traditional stores need to provide goods at the same time as customers buy the goods. (5) Goods are easy to find. Basically, online stores have the functions of classification and search of in-store products. Through searching, buyers can easily find the products they need. In traditional stores, buyers need more time and effort to find products.