Why 24H Hydration?Since you apply your moisturizer twice a day, many ABOs ask why 24-hour moisture is helpful. There are a few reasons:• It keeps skin hydrated on busy mornings or late nights when you can’t fit in your full routine (or, let’s be honest, when you forget).• Keep your moisture levels higher longer : the more you can keep your skin at higher moisture levels, the better it is for your overall healthy look.• • 24-hour hydration is quick, easily understandable claim that helps Artistry Skin Nutrition™ moisturizers stand out from other products.