1. The multimedia devices produced from their prototypes will end up on retail shelves under the brands of companies that don’t want you to know who designs their products. (para. 1)2. Such perceptions are a big reason even when companies that outsource heavily refuse to discuss what hardware designs they buy from whom and impose strict confidentiality on suppliers. (para. 8)3. Still, most companies insist they will continue to do most of the critical design work. (para. 17) 4. Using a predesigned platform can shave 70% of development costs off a new model, estimates a senior vice-president for marketing at Cellon. (para. 21)5. Instead, the winners will be those most adept at marshaling the creativity and skills of workers around the world. (para. 22)