网络营销至今没有一个统一的定义，网络营销实质是企业整体营销战略的一个组

There is no unified definition of network marketing. The essence of network marketing is an integral part of a company's overall marketing strategy, but a special marketing method based on the Internet. It mainly uses the Internet as the core information technology media, adopts new marketing concepts, new marketing models, new marketing channels and new marketing strategies to achieve certain marketing goals. Compared with traditional marketing, network marketing has the following differences: <br>(1) Relying on Internet technology, it adopts many technical means that are not available in traditional marketing methods, such as email marketing. Due to the different technical means and marketing methods, network marketing has the characteristics of wide-area, real-time, interactive, and low-cost. <br>(2) Internet marketing requires a change in the business mode of enterprises. If an enterprise wants to carry out network marketing, it requires that its organizational structure, staffing, function distribution, business process and operating mechanism are different from traditional operating methods. Enterprises must focus on information flow, capital flow and logistics, and adopt modern management methods to carry out business reorganization and organizational structure and personnel adjustments. <br>(3) Network marketing is closely related to traditional marketing theories, and is the application and development of traditional marketing theories in the network economy. <br>(4) Internet marketing is not online sales. Some people regard online sales as online marketing. This view is one-sided. The direct purpose of online marketing is not to sell things, but to promote sales. It is to apply traditional marketing methods to the Internet. go. The content of network marketing includes market research, customer analysis, product development, marketing strategy, after-sales service and many other links.

So far, there is no unified definition of network marketing. The essence of network marketing is an integral part of the enterprise's overall marketing strategy. It is only a special marketing method based on the Internet. It is mainly a business activity to achieve certain marketing objectives with the help of information technology media with the Internet as the core, adopting new marketing concepts, new marketing models, new marketing channels and new marketing strategies. Compared with traditional marketing, network marketing has the following differences:<br>(1) Relying on Internet technology, it adopts many technical means that are not available in traditional marketing methods, such as e-mail marketing. Due to the different technical means and marketing methods, network marketing has the characteristics of wide area, real-time, interaction and low cost.<br>(2) Network marketing requires the transformation of enterprise management mode. If enterprises want to carry out network marketing, it requires that the organizational setup, staffing, function distribution, business process and operation mechanism of enterprises are different from the traditional operation mode. Enterprises must focus on information flow, capital flow and logistics, adopt modern management methods, restructure business and adjust organizational structure and personnel.<br>(3) Network marketing is closely related to traditional marketing theory. It is the application and development of traditional marketing theory in network economy.<br>(4) Network marketing is not online sales. Some people regard online sales as network marketing. This view is one-sided. The direct purpose of network marketing is not to sell things, but sales promotion. It is to apply traditional marketing means to the network. The content of network marketing includes market research, customer analysis, product development, marketing strategy, after-sales service and so on.<br>

Up to now, there is no unified definition of network marketing. The essence of network marketing is an integral part of the overall marketing strategy of enterprises, and it is just a special marketing method based on the Internet. It is mainly a business activity with the help of information technology media with the Internet as the core, adopting new marketing concepts, new marketing models, new marketing channels and new marketing strategies to achieve certain marketing goals. Compared with traditional marketing, network marketing has the following differences:(1) relying on internet technology, adopting many technical means that are not available in traditional marketing methods, such as e-mail marketing. Due to the different technical means and marketing methods, network marketing has the characteristics of wide-area, real-time, interactivity and low cost.(2) Network marketing requires a change in the way enterprises operate. If an enterprise wants to carry out network marketing, it requires that its organizational structure, staffing, function distribution, business process and operating mechanism are different from the traditional operating mode. Enterprises must focus on information flow, capital flow and logistics, adopt modern management methods, and reorganize their business and adjust their organizations and personnel.(3) Network marketing is closely related to traditional marketing theory, which is the application and development of traditional marketing theory in network economy.(4) Online marketing is not online sales, but some people regard online sales as online marketing, which is one-sided. The direct purpose of online marketing is not to sell things, but to promote sales, which is to apply traditional marketing methods to the network. The contents of network marketing include market research, customer analysis, product development, marketing strategy, after-sales service and so on.