First of all, it takes a lot of money to establish brand stores. In terms of business areas and investment amounts, 4S dealers require 4S dealers to invest 30 million yuan for the first time, including 20 million yuan in fixed assets and 10 million yuan in account liquidity. . Due to large-scale investment, distributors are eager to recover costs as soon as possible, which also increases the possibility that distributors will transfer marketing costs to consumers, which is not conducive to corporate image.