The study of "corporate culture" began in the 1960s, and was further improved in the 1980s. Since then, it has been more and more accepted and adopted by many enterprises, and has been widely used in enterprise management. It refers to a kind of unique value standard owned by the enterprise and approved by all the employees, which is produced gradually through the production practice in the course of the continuous development of the enterprise from the beginning to the later, it reflects the business concept, value concept and service purpose of the enterprise.