Each choice you make in designing y

Each choice you make in designing your business model is critical. If you are careful to make the right choices, you can avoid the surprises that might thwart an otherwise promising idea.In researching this book, I had the opportunity to interview Gordon Bell, the former head of Microsoft Research. A legend among technology researchers, Gordon has numerous patents and has seen perhaps as many technology innovations as anyone. He laid out a more nuanced explanation of why and when established organizations reject new innovations: “If it [the new innovation] is too close [to the current business model], it’s going to get killed because it threatens to cannibalize the business, and if it’s too far away nobody wants to back it. You try to find a min-max, not too hot but not too cold, and that is hard. You have to look at how close your products are to an existing product/sales channel.”