Direct applicants and referrals tend to be inexpensive and to generate applicants who have self-selected; this source risks charges of unfairness, especially in cases of nepotism.∙ Electronic recruiting gives organizations access to a global labor market, tends to be inexpensive, and allows convenient searching of databases.∙ Newspaper and magazine advertising reaches a wide audience and may generate many applications, although many are likely to be unsuitable.∙ Public employment agencies are inexpensive and typically have screened applicants.∙ Private employment agencies charge fees but may provide many services.∙ Another inexpensive channel is schools and colleges, which may give the employer access to top-notch entrants to the labor market.LO 5-6 Describe the recruiter’s role in the recruitment process, including limits and opportunities.∙ Through their behavior and other characteristics, recruiters influence the nature of the job vacancy and the kinds of applicants generated.∙ Applicants tend to perceive job experts as more credible than recruiters who are HR specialists.∙ Applicants tend to react more favorably to recruiters who are warm and informative.∙ Recruiters should not mislead candidates. Realistic job previews have only a weak association with reduced turnover, but given their low cost and ease of implementation, employers should consider using them.∙ Recruiters can improve their impact by providing timely feedback, avoiding behavior that contributesto a negative impression of the organization, and teaming up with job experts.