Digi Telecommunications Digi.Com Berhad, is mobile service provider in Malaysia.Gigi's "I Will Follow You"-themed Digi Video Advertisement, launched in 2008. The strategy they adopted was gigi mascot yellow telly tubby or the Yellow Coverage Fellows the talk of the nation and the people of the country and the humming to the tune of the "I will follow you", the ad's theme Song lets the masses know and understand the Digi brand that they are an internet company, and Lang Lang's melodies and simple lyrics are a bit of a memory to start their brand. The message of the ad film is mainly to remind the public that it is time to convert their line from the previous service provider to Digi, in the advertising film all the role-playing 12-35 year olds are Gigi's target people and the most important message is that their products provide the widest range of network coverage, no matter where the customer is located, also emphasizes that Digi is the most extensive network coverage, can convince customers to change their provider to Digi.
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