当前社会，互联网快速发展，各种娱乐节目走进网民生活，明星人设标签化愈加

In the current society, with the rapid development of the Internet, various entertainment programs have entered the lives of netizens, and the labeling of celebrities has become more and more obvious. The research analyzes the star's own image creation, explores the causes of the labeling of the star media image in the new media environment, and the impact of the collapse, and proposes corresponding countermeasures and interpretations. <br>The research is divided into three parts, and it is analyzed through the three links of idol character design, from construction to collapse and then to maintenance. The first part sorts out the basic concepts and preliminarily expounds the star personality through the reasons for the labeling of the star media image and the specific shaping method. . The second part explains the reasons for the collapse of idols in the new media environment from three aspects: idols themselves, shaping parties, and audiences, and expounds its impact. The third part focuses on analyzing from the audience's perspective, how idols should correctly position themselves in the context of new media and build a stable human image. At the same time, the study puts forward suggestions for the audience at the end. In the current pan-entertainment, we should appropriately chase stars and establish correct values.

At present, the rapid development of the Internet, all kinds of entertainment programs into the life of internet users, star people label more and more obvious. This paper analyzes the image of stars in shaping themselves, explores the causes of the labeling of star media images in the new media environment, and the impact of collapse, and puts forward corresponding countermeasures and interpretations.<br>The study is divided into three parts, which are analyzed through the three links from construction to collapse to maintenance. The first part through the star media image labeling causes and specific shaping methods, combing the basic concepts, the initial set of star people to elaborate. The second part explains the reasons for the collapse of idols in the new media environment from the three aspects of idol itself, shaping party and audience side, and expounds its impact. The third part focuses on analyzing the new media context from the audience's point of view, how idols should correctly position themselves and build a stable image of people. At the same time, the research at the end of the audience put forward suggestions, in the pan-entertainment of the present, should be moderate star-chasing, establish the correct values.

At present, with the rapid development of the Internet, all kinds of entertainment programs come into the life of netizens, and the labeling of stars is becoming more and more obvious. This paper analyzes the stars' image building, explores the causes of stars' media image labeling in the new media environment, and the impact after the collapse, and puts forward the corresponding countermeasures.<br>The research is divided into three parts, from the construction to collapse and then to maintenance. In the first part, by analyzing the causes of the labeling of Star Media Image and the specific shaping methods, the basic concepts are sorted out, and the star personal design is preliminarily elaborated.. The second part explains the reasons for the collapse of the idols and their influence from the idols themselves, the molders and the audiences. The third part focuses on the analysis of how idol should correctly position itself and build a stable human image in the context of new media from the perspective of audience. At the same time, the study puts forward suggestions for the audience at the end. In the present of Pan entertainment, we should appropriately pursue stars and establish correct values.<br>