Changing demand has presented the furnishing sector with new challenges. Many manufacturers and retailers are already responding by making their ranges more sustainable. However, there is still room for improvement. To remain successful in the long term, companies must focus more on the topic of sustainability – because a growing number of people are making purchase decisions on that basis.In recent years, the furnishing industry has conceived more and more sustainable solutions in order to satisfy the demands of the market. Numerous furniture stores have introduced sustainable product lines, for example tables made of renewable raw materials and highly durable sofas. In turn, manufacturers have made changes in production processes or supply chains in an effort to reduce their environmental footprint and shoulder more social responsibility.A growing number of furniture start-ups with sustainability at the core of their business model are being launched, many of which then go on to develop new trends. For example, some operate in accordance with the principles of the circular economy and manufacture innovative materials from industrial waste, others provide furniture for hire. The various solution approaches are as creative as the industry itself – and there is still plenty of untapped potential.