Socialmediaonlyworksasabusinessmodelifitconsumesusers’timeandattentiondayafterdayafterday.Itneedstoreplacethevariousactivitieswedidperfectlywellwithoutsocialmedia,fortheentireknownhistoryofthehumanrace,withitself.Itneedstoreplacethoseactivitieswithtimespentonsocialmedia.Addictionisactuallythepoint.That’swhatsocialmediashareholdersareinvestingin:theaddictionofusers.