Maybe we can use traditional methods (leaflets) to increase the communication of promotional information in the area around the store, and invest more energy in online advertising. Since the discount information is sent to IKEA members through small programs or SMS, it is difficult for customers to receive these promotional information if they are not members. We also plan to strengthen the recommendation of the IKEA app and mini-programs, do some guidance when customers place an order or before paying, and encourage them to register as a member or download the IKEA app through attractive registration gifts, such as the IKEA blind box.
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