Based on the relevant literature on the causes of financial fraud, this paper takes Kangmei pharmaceutical as the research object, and analyzes its financial fraud by using gone theory. Firstly, this paper expounds the related concepts of gone theory and the means of financial fraud in Kangmei pharmaceutical industry. Then, starting from the four factors of motivation, this paper analyzes the causes of financial fraud in Kangmei pharmaceutical industry: Based on the greedy factor, it is caused by the excessive pursuit of interests by the management and relevant stakeholders; based on the opportunity factor, it is mainly caused by the excessive concentration of equity and the failure of internal control Based on the need factors, mainly the need of financing and avoiding compulsory delisting; based on the exposure factors, mainly the possibility of exposure and low cost after exposure.<br>
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